Coinbase - The System Has Been Updated
Like the best attention grabbing content, this one doesn’t ease you in – it boots up straight into full-screen chaos.
A glitchy terminal interface, flashing system messages, Nyan Cat-level energy:
This video is bold, weird, and clearly built for the crypto crowd.
The creative leans hard into internet culture: ASCII art, 8-bit graphics, a soundtrack that sounds like a Game Boy on adrenaline.
The copy is a mix of clever and cult-y:
"An update is required... the financial system is updating... the future of money is here."
It doesn’t try to explain every feature.
Instead it aims to make an immediate emotional impact and keep people watching. I’d imagine this helped bring down the house when it aired at the NBA finals.
There’s a world map. An atom. Padlocks. All symbols that nod to speed, security, and decentralisation without ever spelling it out.
Could it be accused of having more style than substance? Maybe.
But in a space as noisy (and tribal) as crypto, being memorable is half the battle.
And this one? It sticks.
Rating: 5/5
Personetics - The Future of Banking is Cognitive
Where Coinbase have gone for glitchy chaos and meme overload, Personetics have leant into something more cinematic.
This is a mission piece, part brand film, part manifesto.
We follow a single CG coin, journeying through shifting eras of finance and work – from clunky old banking halls to clean digital landscapes.
The visual language blends 3D world-building with 2D UI cues, pulling from modern web design (card layouts, minimal interfaces) to paint a picture of the future.
It’s got a strong brand feel: bold colours, slick sans-serif typography, and those glossy 3D renders that feel halfway between a tech ad and a mindfulness app.
The VO is key – friendly and calm, but weighted with urgency. It’s the tone of a narrator explaining not just a product, but a bigger shift. Something closer to a charity spot or a climate campaign.
The message is clear: the world has changed. Customers expect more. Banking needs to catch up.
There’s a great midpoint drop into the concept of cognitive banking – the voiceover turns sharper, the visuals go full-futurist, and we land in a digital space where banks act as proactive partners in people’s financial lives.
All of this added up makes for a very persuasive watch.
Rating: 4.5/5
NuBank - Illustration System
Okay so this isn’t technically a video but I had to include it because of the clever approach to creating a design system.
It’s all about transparency (a key theme in fintech right!)
The core is an in-app illustration system: clean, animated elements built with interactivity in mind, and layered with motion and subtle depth.
Everything is lightweight, tactile, and easy to navigate.
The OOH elements follow the same principles: glassy coins, geometric forms, and bold layering all built around the same idea of openness.
What stands out is how unified it feels, acting as a design principle in itself.
Transparency guides how information is shown, how users are led, and how complexity is stripped back.
This all ultimately feeds back to the name itself - ‘Nubank’ (nu = naked) - capturing the brand’s commitment to honesty, simplicity, and stripping away the unnecessary.
Rating: 5/5
Wrap up
That’s a wrap! Hopefully, this has sparked some creative ideas.
If there’s a specific topic you’d love to see covered next, let me know.
And if you’ve spotted any standout fintech videos, I’d love to hear about them!
