AI video tools are changing fast
So how do you know which to choose?
Type “AI video” into Google and you’ll find dozens of platforms promising to make your next ad, explainer, or tutorial in minutes.
The reality?
They’re not all made equal. Some are ideal for quick, social-ready edits. Others are designed for in-depth production with fine control over the final look.
And while the tech is evolving rapidly, certain platforms have already carved out a clear niche.
Here’s our take on five worth knowing about (in no particular order).
The Tools
1) Runway – The creative pro’s favourite for generative video
As a pro-grade tool, this probably isn’t for everyone.
But if you’ve tried making brand content yourself and hit the limits of your skills, this could be the game-changer.
Runway is ideal if you’re looking to create high-end generative visuals.
Using text prompts, you can dream up shots in seconds that used to take days to make. There are certainly limitations, but for short-form content there is a very real world application.
Some brands are already turning to these tools for their hero content, and it won’t be long before fintech brand campaigns or social content are deploying these assets regularly.
Think cinematic lifestyle ads for a consumer banking app or abstract motion sequences for a B2B product launch.
2) Synthesia – Avatar-led video for scale
Of all the new video tools, this one may have the broadest appeal for fintechs and SaaS brands of all shapes and sizes.
Users can create professional talking-head videos in minutes by generating lifelike AI presenters who deliver your script in multiple languages.
That makes Synthesia perfect for fintechs wanting to produce training, onboarding, or explainer videos at scale, without ever filming a real presenter.
It’s especially valuable for multi-market brands, allowing you to quickly roll out compliance explainers, “how-to” product demos, or thought-leadership content in multiple languages.
Of course in some scenarios its avatars can still feel a little scripted or uncanny, so it’s less suited to content that relies heavily on emotional nuance or spontaneity.
But used in the right context, it can still be a highly effective tool.
3) Pictory – Fast social & blog-to-video repurposing
If Runway is for brand content, and Synthesia for sales enablement, then Pictory is best suited for social content and lead gen.
You can easily turn your long-form fintech content, like blog posts, webinars, or whitepapers, into short, social-friendly clips.
It’s a very scalable solution, and great for anyone looking to produce lots in a cost effective way.
Perhaps you’re creating LinkedIn carousels, market update summaries, or quick “feature spotlight” reels to nurture leads.
For more bespoke graphics there are limitations, but for a scaling fintech looking to move quickly, it could be just the thing.
4) VEED – Accessible all-rounder with AI features
There are many online video editing tools out there so we couldn’t possibly include them all.
VEED has been on the scene for a while though and has a reputation for being one of the most accessible, all-in-one platforms for quickly creating, editing, and subtitling videos without a steep learning curve.
Users can edit and polish a wide variety of video assets, from event highlights and customer stories, to screen-recorded product walkthroughs.
Its AI tools make subtitling, resizing, and polishing clips for LinkedIn or paid ads straightforward, even without a dedicated video editor.
However, as with Pictory, while it’s great for quick turnarounds, it’s not designed for highly complex edits or advanced motion graphics.
5) Canva (with Google Veo 3) – AI video meets design suite
Finally, one you’ve all definitely heard of before.
Not traditionally an AI product, but since their integration with Google’s Veo 3, you can now generate video clips inside the platform.
Perhaps you’re creating campaign assets in Canva and want to layer in short AI-generated clips. Well now you can!
For fintech marketers, this could mean pairing animated statistics or market insights with product UI demos for social ads, investor updates, or newsletter content.
However, as with the other tools, Canva’s simplicity can be a double-edged sword.
It’s brilliant for speed and ease, but offers limited control for complex, highly customised design work.
How to decide what to try
The obvious temptation is to sign up for everything and see what sticks.
The problem? You’ll lose weeks of time testing tools that don’t fit your workflow.
Instead, think about:
- Your content mix – Are you making explainers, ads, or thought-leadership clips?
- Your distribution channels – Will these videos live on LinkedIn, in paid ads, in your onboarding flows?
- Your team’s skill set – Do you have editors and designers in-house, or will the tool need to do most of the heavy lifting?
AI video is a strategic choice
At the end of the day, AI is no different from any other tool.
It’s not about chasing the shiniest tech, it’s about matching the right tool to the right job.
Pick platforms that fit your goals, your brand, and your process.
Then use them deliberately, and you’ll be in a far better position to create video that not only looks good, but actually works.
