That’s why we developed something new - a free diagnostic tool to help fintechs spot areas for improvement.
In just two minutes, our tool scores your page across three critical categories:
- Clarity and Value Proposition
- Trust and Credibility
- Engagement and User Experience (UX)
We’ve taken a closer look here at why getting these three elements wrong can be so damaging, but here’s another brief recap:
Clarity: Hook Them Fast
Visitors need to understand your product’s value within five seconds, or they’ll leave. A sharp headline and clear, benefit-driven copy are crucial to keep them engaged.
Trust: Credibility Matters
Without social proof—like testimonials or security badges—your page can seem risky. Adding these elements instantly builds trust, reassuring visitors that your product is reliable.
UX: Smooth and Fast
Clunky navigation or slow load times frustrate users. Simple improvements to UX, like faster loading and cleaner design, can keep users engaged longer and reduce drop-offs.
Going the extra mile
You may be wondering, “How do I unlock even more performance?”
We’ve found that adding a fintech explainer video is one of the simplest yet most effective ways to increase engagement. Visitors who watch a product video tend to stay on the page longer, and the longer they stay, the more likely they are to convert.
It's not rocket science. More engagement equals more conversions.
With our diagnostic tool, fintech companies can uncover these quick wins and start optimising their product pages with data-driven insights. Give the tool a try, and see how your page is performing, and where it could be improved!
Reach out to us if you’d like more personalised tips on increasing your product page conversion!