Adyen - Uplift
Adyen’s latest piece is a masterclass in the ‘less = more’ school of product visualisation.
The copy is clear and punchy, with enough breathing room for each point to land.
It’s all on-screen which is great for sound-off use cases like trade shows, but never feels cluttered. In fact, the text blends seamlessly with the design.
Visually, it leans into abstraction. A balance diagram, streaming data lines, even a hazy orb shifting in and out of focus.
Adyen’s platform stack makes an appearance too, tying this piece neatly into their wider visual ecosystem. All whilst foregrounding minimalist glassy textures, reminiscent of Apple’s latest iOS design language.
Pulsing gradients add a hint of the AI aesthetic we’re seeing everywhere right now, and the subtle sound design keeps things restrained, letting the visuals do the heavy lifting.
Added up, it’s calm, composed, and quietly persuasive.
Rating: 4.5/5
Cash App - Timothee Chalemet
Cash App’s new brand campaign is a world away from Adyen’s minimalist product visuals.
This two-minute short film is built on a single, farfetched gag: what if you still had to pay with ingots or livestock?
The humour is awkward, deadpan, and firmly Gen Z. It leans into Chalamet’s knack for the weird and whacky, while his expression stays comically unreadable throughout.
Beneath the silliness, it does tap into something bigger: generational tension over how we pay, and the reluctance some still have to embrace new tech.
That friction is played out between father and son, while Chalamet stands awkwardly in the middle holding his mangelwurzel.
It’s a great nod to Cash App’s user base, the small, entrepreneurial businesses of every shape and size who rely on it.
The whole thing is wrapped in a slightly unsettling atmosphere: a synthy soundtrack, layered with background hums and insect chatter, that makes the ordinary feel just a little off.
It’s strange, funny, and memorable, exactly what you want from a brand trying to make a mark.
Rating: 4/5
Payhawk - AI Office House
Switching gears again, Payhawk takes on AI here with an FAQ-style content series.
Even though the words have been carefully chosen, it’s framed as an informal chat. That’s the craft: it feels natural, even when every line is doing a job.
Pull-quote animations pop up throughout, blended seamlessly into the interview footage. They add energy and make the key points stick without breaking the flow.
Halfway through, the focus shifts. Minimalist product visualisations step in, showing neat little demos and breaking down key processes.
A layer of crisp digital sound effects lifts those moments further, adding just enough dynamism to keep things moving.
It’s clear, polished, and most importantly, more engaging than a typical talking-head FAQ.
Rating: 4/5
Wrap up
That’s a wrap! Hopefully, this has sparked some creative ideas.
If there’s a specific topic you’d love to see covered next, let me know.
And if you’ve spotted any standout fintech videos, I’d love to hear about them!
